The success of New Narratives depends on identifying who we are actually trying to reach, engage, convince, or perhaps even "convert" — and without this clarity, the project risks speaking to no one in particular.

We need content for our narratives: we want to define new narratives about what? E.G. I would like us to develop NN around the value of nature in the city. Target group would be architecture and landscape students, neighborhood groups and activists. specific content = target group